Spot on. Be impactful, unique and creative, avoid conventional messages, surprise with a different attitude and repeat what you have decided to say with confidence and consistency. One thing I’d like to mention is related to your suggestion to import Duster on this market. Apart from the Duster, which was launched way back in 2012, Renault has failed to produce a hit car in India. As a regular BSCB reader you will be very familiar with this decade-long success story. He may argue that the truck driver could have spotted him and applied the brakes but the visibility of such heavy vehicles is extremely poor. We have many times seen the same car sold internationally perform poor in India in terms of safety due to lack of appropriate rules and less awareness. November 3, 2016 August 20, 2017 Guest Author 0 Comments Kwid AMT. So with the Duster, Renault wouldn’t be pursuing a low-cost strategy, but would place a European brand at similar rates and when faced with a local and a foreign brand at the same price, a majority of Chinese buyers would still opt for the foreign brand. Arkana was definitely missing and problem was, that the one based on Captur just started its career now in Korea as XM3. I bought a Kwid 1.0 L (RXT Optional) on May 2017. Be impactful, unique and creative, avoid conventional messages, surprise with a different attitude and repeat what you have decided to say with confidence and consistency. Vehicles sold under the Dacia brand in Europe but rebadged as Renaults for most of the rest of the world have enabled the brand to reach record market shares in India, Russia, Brazil, Mexico, Argentina and Colombia to name just a few. Hey Matt! Given the choice between a European and a Chinese brand for the same price, a lot of Chinese buyers would still opt for the European one, especially in Tier 3 and 4 cities. Hyundai Eon, Maruti Suzuki's Celerio and Mahindra Scorpio also failed the crash tests. A respected image combined with value-for-money vehicles is the blockbuster recipe behind the global, decade-long success of the Group’s Entry lineup under the Renault badge. Today Maruti and Hyundai alone have 70% market share with Kia, Mahindra, Tata, Toyota, Honda having around 5% each ( give or take some) and you are looking at a market with only 7 brands have 95% share which makes it very difficult for a new player, still renault played very well as you pointed out on its strength of providing fair cars for a good price. It has only a driver's side airbag, whereas the standard version has no airbags. What do you think ? And also that in any case, the Duster did not fit the sophisticated image that Renault wanted to portray in China. How much has brand visibility impacted their results in this market? Find out below why the 2-star rating for the Renault Kwid is bad. Sorry, your blog cannot share posts by email. The inspection and replacement of the affected accelerator pedals and sensors will be done by the authorized service centres without any cost to the customer. I am sorry I am replying almost after a month, I did not check my email. Reviews . Foton revived the German marque Borgward in 2015 and its marketing in China has been solely focused on the brand origin even though not a single vehicle is currently produced in Germany. Ask your question from KWID 2015-2019 owners and experts Your Question should contain at least 5 characters Submit Cancel 1540+ KWID 2015-2019 Owners and Experts to help you My Favourites: 0 My Compare List: 0 Car Alerts Dealer Login Log Me In Register. The New Kwid becomes more modern and assertive; the new front fascia exudes a sense of aggression which is nowhere to be found amongst its competition. Very interesting article. The South Africa-spec Renault Kwid has received a 2-star rating, making it safer than the model currently available in India. Renault Kwid, Honda Mobilio fail crash test. And the (expensive) decision of using a local ambassador, the ultra-famous actress Fan Bing Bing, positioned the brand in a completely different universe: this time Asian and feminine. Borgward BX7 in Bayanhot Inner Mongolia, April 2018. I’m also not suggesting it should sell “cheaper” cars. As an example, during a visit to the capital of the westernmost province of Xinjiang, Ürümqi, in April 2014, I spotted a dozen Koleos in just a few hours, by far the highest rate of any city I had visited in China so far. Go to India and Renault will sell the other half of disruption for just under $4,000. It has scored a 0 star safety rating. Can a new city car that costs £4000 survive a winter drive from India, where it is built, to France, where it was designed? 3. Later, in January 2020, the carmaker introduced the BS6 compliant version of the small hatchback, updating both the 800 cc model as well as the 1.0-litre version of the Kwid. Kwid was launched on 24 th September 2015 with a jaw dropping price tag of 2.56 lakhs (Ex-showroom) for the standard variant and 3.53 lakhs (Ex-showroom) for the top variant. Using Formula 1 as a launching platform wasn’t necessarily a bad idea: it helped give credibility to the brand in India. It created uproar in the market. Post was not sent - check your email addresses! With more financial firepower, building an efficient dealer network in a huge nation is easier to accomplish, even if one limits market entry to the urban areas / mega cities. A derived Arakana-like Coupe SUV. Only 4 years after its launch as a local producer and although the Renault Group remains present in China with Jinbei LCVs, the Renault brand is headed towards complete withdrawal from the world’s largest auto market. Skoda, which has spent the best part of the past 30 years trying to erase a dubious reputation, reinvented itself as a semi-premium offering in China, signing its local communication with a “Since 1895” worthy of the greatest watchmakers. The Company has very wide portfolio of the Cars. Excellent job! I meant VW and skoda are ‘go to’ brands when somebody specifically wants a European car not ‘a car’ in general. 4.73 lakh. 6.22 lakh (ex-showroom). 2. 5 tips to help you properly maintain your Renault KWID. The Renault Kwid received its mid-life facelift in 2019 with major design and styling updates giving it a more upmarket look. Test Drive: Is the Kia Seltos worth all the hype? Priced at a premium of Rs 30,000 over the manual version, the KWID Climber AMT makes for an excellent city car. It would have been a much cheaper exercise than trying to establish it in the ultra-competitive eastern seabord markets. After all, it is also in the less urbanised parts of Europe that the Duster has carved itself a spectacular popularity – and borderline cult following – so preciously successful grassroots strategies could have been reused there, starting with a local version of the annual Dacia picnics. Granted, hindsight is 20/20. The Japanese automaker later requested NCAP to test a vehicle which had double airbags, which resulted in the agency granting it a three-star rating for adult occupancy protection. The Kwid’s lack of refinement is also quite evident at lower speeds. Fan Bing Bing was Renaut’s ambassador in China at launch in 2016. I bought it after seeing its good reviews and stunning look. However, Renault like other carmakers also produce a car in India and export them to be sold in the international market. For a part understandable – at least half a dozen key factors have to be aligned: the company’s vision (overly ambitious and hard-headed Charlos Ghosn vs down to earth / slightly naive board members), the financial backbone, the ultimate brand message, available resources, workable risk-matrix, envisioned footprint / growth path in new market, points of sale. Strategy: Will the European new car market ever grow again? Top Indian cars fail global NCAP crash test, get 'Zero star' ratings. I do believe that in a market that bought 45 million SUVs in just 5 years there is room for one of the global best-sellers in the segment, the Duster. However, I believe doing so can also be risky for a brand’s image. This is the classic case of what you rightly pointed out above that people associated renault as a decent brand which is not cheap but offers value for money. It will likely launch in 2022, according to Renault. And although the carmaker focused its initial efforts on the then-buoyant SUV segment, it was caught off guard when sales began to falter in mid-2018, having no sedan to fall back on. I am from India so that is what I can talk about. Even when renault launched Kwid, it did not shatter its brand imagine, infact people liked the offering a lot. If the did actually brought Duster to be locally produced in China they could have built the low cost Arkana based on Duster what, about 1 year earlier. This is where our Team or Renault Service Centre technicians step in! A much needed Duster L 7-seater variant Before 2016 and the start of local production which was supposed to unlock substantial Chinese volumes, the imported first generation Koleos, was the best-selling and sole truly successful Renault model in the country, with over 30.000 sales in 2014. For Renault, orchestrating a feasible China strategy led to Matt’s well phrased conclusion: ‘Wanting to play on all fronts, Renault found itself marred with a series of desired positions WITHOUT ultimately anchoring any”. Hey! Also what is with VW and Škoda in India? The Kwid’s AOP score of 7.78 out of 17 is almost close to the Seltos’ 8.02 rating. The decision to no longer invest in this market therefore seems to be the right one, although it is taken at the exact time Renault’s lineup in China was finally expanding. This way, all car brands launching here start from a blank sheet, and can craft themselves an image devoid of any historical baggage. Car Running not possible?? The Duster is a no-brainer for Chinese production and the Logan would have helped establish a safety net of sedan sales that can be relied upon if and when SUVs peter out somewhat. Welcome to the world of the New Renault Kwid which features a host of new styling, design and safety features. As you mentioned earlier in your article however, I wholehearted agree that in such a crowded and competitive market, if you have good products but poor results like all French brands do, then it must be a market analysis problem. However this region is already saturated with private vehicles, having reached a sales plateau and hampered with licence plate restrictions at the time of Renault’s arrival. Good feedback JP. Strategy: How can Chinese brands unlock their home market? That’s what they did with Duster in India and what they are doing with Kwid and Triber now. The Renault offered good head protection to the passenger while it was reported adequate for the driver. and small sedans like Logan and An NCAP official said that with Renault's limited progress, they must offer the one-star car as the standard version. – On BSCB ‘Renault / India’ has been source for debate in the past, and no matter how hard they try, foreign brands – including Renault, less so Honda and currently the Korean brand – face the immense popularity of mighty Maruti, with its 50% market share. Five popular passenger vehicle models in India -- Maruti's Celerio and Eeco, Renault Kwid, Mahindra Scorpio and Hyundai Eon -- have failed crash tests by vehicle safety group Global NCAP with 'zero star' ratings. Reasonable price, decent quality, just fair cars. This … And that is precisely why it would have been a smash hit in China where the unabatted search for the best possible deal is a national sport and source of great pride. The well priced Lodgy MPV has failed to enthuse the buyer and promptly, the French automaker has gone back to its 'one trick pony' status. The recently revealed Renault KWID may look look like Chevrolet Trax or a Fiat 500X-sized vehicle in photos, ... has failed. Below we have listed our top 5 tips to help you properly maintain your car. The newly launched hatchback from Renault is available in eight variants and two engine options – 0.8-litres and 1.0-litre. Instead, the brand chose to follow a direction that rings right in the corporate corridors, but is in fact both passive and dangerous because overused: the seductive chant of the “sophisticated European brand” targeting eastern coastal cities whose purchasing power is similar to that of Europe. India is more similar to China in that regard but there is one thing, when Renault entered China market was full already, in India there is way more space for new players and to differentiate from others. 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